ITS Flavours

ITS natural flavours are supplied by Murphy & Son in collaboration with leading UK natural flavour manufacturer International Taste Solutions (I.T.S.). These flavours are supplied directly to some of the UK’s fastest growing and largest producers and are now available in smaller pack sizes to support product development and innovation.

Each flavour has been tested in I.T.S.’s own microbrewery to ensure strong flavour impact and consistency. This provides confidence when trialling new flavour concepts or developing flavour‑led products at small scale.

Natural flavours offer a straightforward way to add flavour post fermentation, allowing a single base product to be transformed into multiple finished SKUs. This approach helps reduce development costs, stabilise flavour ingredient supply and maintain flexibility during product launches.

Key benefits

• Simple and reliable way to add flavour to finished products
• Supplied in convenient 1kg bottles
• No large minimum order quantities
• Flavours tested and validated in a working microbrewery
• Add post fermentation to create multiple flavoured variants from one base product

 

Suitable applications

These natural flavours are widely used by producers working across:

• Beer‑adjacent beverages
• Cider‑adjacent beverages
• RTD and flavour‑led alcoholic products

Final application and dosage should always be confirmed through trials.

 

Maximum dosages for RTD applications

Typical maximum dosage guidance includes:

• Raspberry Purée (NATLQ14229): 0.113%
• Peach Purée (NATLQ14226): 0.10%
• Blood Orange (NATLQ13716): QS – no maximum dosage
• Pink Grapefruit (NATLQ13767): QS – no maximum dosage
• Pineapple Fresh (NATLQ13963): QS – no maximum dosage
• Cherry Purée (NATLQ14258): 0.113%
• Rich Vanilla (NATLQ12952): 0.113%
• Coffee Crème (NATLQ11130): 0.106%
• Dark Chocolate (NATLQ13707): 0.12%
• Caramel Biscuits (NATLQ14098): 0.103%

 

Storage and shelf life

Shelf life is calculated from the date of manufacture. Store at ambient temperature, ideally between 10–25°C. Do not refrigerate, as this may cause solids to precipitate. Shelf life on opening remains unchanged when stored correctly.